Personal Branding and Career Marketing Services for Discriminating Professionals
...When Nothing Less Than the BEST Will Do...

"Finally! A resume writing, personal branding, and career marketing service designed specifically for top-tier professionals and executives..."

Dear Manager, Professional, or Executive,

When you consider the prospect of promoting yourself in the job market…of launching your next job search campaign…what is it that concerns you the most?

As an executive navigating today’s increasingly intricate and competitive executive job market, you know that a job search at its core is a marketing campaign – a campaign in which the sales pitch is selling the ultimate product – YOU!

But unlike the everyday marketing campaign for a product or service, THIS marketing campaign literally has the power and the potential to make or break your entire career.

Executed correctly, it could PROPEL your career FASTER and FURTHER than you ever dreamed possible, helping you to achieve the HIGHEST levels of success.

But carried out improperly, an ineffective career marketing campaign has the potential to STOP your career in its tracks, to EXTEND your unemployment by months, or sometimes to even cause your career to go BACKWARDS a few rungs on the corporate ladder.

No wonder so many executives and professionals are riddled with anxiety and unease at the thought of another job search!

When you are ready to move forward and to rise to the top, and when you are DEEPLY committed to creating a top-notch, powerful first impression…There is really only one choice to make!

I’m Michelle Dumas, a personal marketing strategist and nationally certified resume writer. For more than a decade my services have been accelerating and promoting the careers of thousands of senior managers, professionals, executives, and emerging executives. Individuals all across the U.S. and in countries around the world. Professionals in both the public and private sector and those working in small companies to the largest Global Fortune 100s.

Whether my clients are corporate officers, political leaders, or celebrities…regardless of the industries or professions…my expertise, my strategies, and my practical support have successfully helped my clients achieve their highest career aspirations. And, I can do the same for you!

How do I know? Because time after time after time – repeatedly and consistently – my clients tell me so!

What is it that made these clients choose me? After all, they each earn very attractive 6- and 7-figure incomes. They could hire anyone. But they chose to hire me. When I asked these very questions, here are the reasons they came up with:

By now, I think you can tell that the services I am offering to you are different…FAR DIFFERENT from the high-volume, “cookie-cutter” services offered by many of my ‘competitors’

If you have spent even a minimal amount of time comparing various resume writing and career marketing firms, you have almost certainly recognized a major problem.

The business models employed by nearly all professional resume writing firms rely on one common factor: volume. No matter whether the company is a privately owned practice or is one of the large chain firms, their goal is the same: to drive as much business in the door as possible.

Unfortunately, this volume model is the cause of many problems, especially for the DISCRIMINATING PROFESSIONAL who expects FIRST-RATE SERVICE.

When you work with a private practice, you may get lucky and be paired with the firm’s principal, but you always know that you are just one of many. Your work with the writer is rushed to make time for the next client, quality may suffer, and your needs are never fully satisfied.

Working with a large firm can be an experience that is even more trying. These big-budget, high-volume firms often employ a large staff of freelance writers. But turnover is high, the writers very often have questionable credentials and very little experience, and you have no say in who you are paired to work with. Again, your needs are never fully satisfied.

As an executive, you deserve better than this. You NEED more than this. The demands on you in the job market are much more complex than those of the average worker!

You need a skilled partner and expert in executive career marketing; someone who will WORK WITH YOU EXCLUSIVELY, ONE-ON-ONE to create a dynamic portfolio of personal marketing documents that fully and accurately reflect your brand and your unique value proposition.

Someone who is a MASTER in her craft – a deeply experienced, PROVEN expert in developing personal executive marketing documents that build competitive advantage and drive results in the executive job market.

But most importantly, someone who is absolutely dedicated to providing you with exclusive, one-on-one service and  all the marketing tools you will need to conduct a fast, effective, multi-pronged search to out-compete and WIN in the executive job market.

With more than a decade of experience writing resumes for thousands of professionals, senior managers, and executives – Directors, Vice Presidents, Presidents, CEOs, COOs, CIOs, CFOs and more – I am the career marketing partner you seek.

Because I am absolutely committed to providing service excellence and producing resumes and other career marketing documents, tools, and solutions that generate extraordinary results, I no longer work one-on-one except with a very select number of executives and professionals.

In fact, the ONLY way to work with me is through my 100kCareerMarketing.com service catering exclusively to the needs of top-caliber leaders and seasoned managers and executives.

What do you get when you work with me? Besides more than a decade of experience, award-winning career marketing talent, and national recognition as one of the leading professional resume writers in the nation, YOU WILL RECEIVE MY DEDICATED, PERSONAL, ONE-ON-ONE ATTENTION FOR AN ENTIRE WEEK.

That’s right. Because it takes time, collaboration, and intense attention to quality and detail to create truly compelling, powerful, results-generating executive career marketing portfolios, I make certain that I give you – and you exclusively – all of the time and attention you need. When our work together is complete, you will have:

	All of the tools and resources you need to conduct an organized, fast, successful search
	A feeling of self-assurance in your exceptionally professional personal marketing presentation
	Confidence in promoting yourself and your value proposition in the executive job market
	A powerful marketing presentation that will make it easy for you to rise above the competition
	Well-articulated, polished success stories to enhance your interviews
	The ability to command higher pay and executive benefits
	A real understanding of your personal branding and unique value proposition

...I have never seen such outstanding work, very friendly but high quality service... I would like to thank you for the outstanding work you have done on my executive resume and cover letter. Both documents are perfect... In the future I don’t need to look to another company for updating my resume. I will only use the services of your company. The whole resume writing service is beyond comparison. I have never seeing such outstanding work, very friendly but high quality service. -- V.M., Greece, Independent Business Development Consultant

 

...Over the years, I have worked with some of the best writers, marketing, sales, and practice executives around the world. Michelle is definitely the best professional writer I have ever engaged.... I am extremely pleased and impressed with Michelle Dumas from Distinctive Documents. Michelle and her team merged all of my background documents, old resumes, and completed forms into an outstanding resume… Over the years, I have worked with some of the best writers, marketing, sales, and practice executives around the world. Michelle is definitely the best professional writer I have ever engaged. -- S.S., Virginia – Solutions Practice Management Executive

 

...At first glance let me say that you are amazing...a true artist... At first glance let me say that you are amazing....a true artist...and that is not gratuitous sycophancy...I don't have the time for that. I should have waited two weeks...two months....in the beginning [Note: this client had hired someone else because he didn't want to wait for my next availability and then ended up coming back after he was unhappy with the other provider's quality and service]...bless you and thanks again--I'm really not bull#!@$#!...you have exceptional talent. -- M.S., Texas, Corporate Manager, Training & Development / Consulting I/O Psychologist

So, by now you might be wondering exactly what it is I offer you and more importantly, what it is I can do for you.

Let’s take a look at exactly what BENEFITS you will get as one of my VIP clients.
 

	My exclusive, one-on-one attention for a week. I will set an entire week aside, focusing my time and attention on your project and only your project. I will not divide my attention between multiple projects. I will not rush your project because I have another one due right behind it. This is the ONLY way to work directly with me and I limit myself to working with a single client per week. Value of over $4500.00.
	Creation of your executive resume – easily the most important piece in your marketing portfolio. Starting from a blank sheet of paper and a brainstorming session, I will develop a powerful, results-generating résumé developed specifically for you – to highlight YOUR most important qualifications and achievements and to promote you as the candidate of choice for the job you want. Value of over $1500.00
	Development of an entire PORTFOLIO of executive job search correspondence. I don’t create just one letter and then expect you to use it with all audiences and in all circumstances. I actually create FIVE SEPARATE LETTERS. Whether you are broadcasting your letter to recruiters, responding to ads or contacting companies directly, contacting venture capital firms to inquire about positions in their portfolio companies, or sending a letter to people in your personal-professional network – you will be prepared! I make sure you have letters to meet all of these circumstances and more. As a bonus, I also create a letter that you can modify to send out as a thank you and follow up after interviews. Value of over $700.00.
	Development of a concise, one-page networking resume. While your executive resume will be the document called for in most circumstances, the networking resume has become an essential during networking meetings and events. Your networking resume will become a valuable tool in your job search. Any time you want to let an individual know about your credentials and your most important achievements, but you don’t want to pass out your full-length resume, use the networking resume. Value of over $300.00.
	Professional creation of your biographical sketch. Your biography may be requested by your new employer, to use in their marketing materials or website. Your biographical sketch is also crucial if you conduct any speaking engagements, are involved in the submission of a business plan, or if choose to seek a Board appointment. A professionally written biographical sketch has become almost a must for the executive. Value of over $400.00.
	Development and professional typesetting of your references dossier. Going beyond a simple listing of references, your references sheet becomes a key "selling" piece in your overall career marketing strategy. Value of over $100.00.
	All of your files sent to you as MS Word but also converted to Adobe PDF. Word-processed Microsoft Word files are notorious for presenting compatibility problems across computers. To avoid this problem and ensure that you can view or print your resume and other career marketing documents on any computer with the free Adobe Reader software installed, I convert all of your finalized files to PDF and then I provide them to you as both Adobe PDF and MS Word. Value of $50.00.
	Secure, archived storage of all your files indefinitely. I keep multiple backups of your files archived securely both onsite and offsite. If you ever lose your files for any reason, just send off a quick email and I will be more than happy to email your files to you. Value of $150.00.
	Access to the DISC Executive Success Insights Assessment. A scientifically validated and extremely valuable tool for you in the job search and interviewing processes, you can take the assessment online at your convenience. It should take you no more than 15 minutes, and in return you will receive a multi-page report that will help you to…Clarify your career direction and goals…Communicate your strengths in an interview, and…Pinpoint and maximize your unique value in the workplace. Value of over $85.00.
	Access to the DISC Interviewing Insights Assessment. Going beyond the above assessment, the Interviewing Insights Assessment will prepare you for the interviewing process by helping you to communicate and articulate your talents in a way that make it clear how they will benefit the employer. Value of over $35.00.
	Targeted email distribution of your resume to recruiters. Once you have approved your documents as final, I will send your resume and letter to executive recruiters nationwide that match your job search criteria. It is important for you to understand that this service is not at all similar to the many "resume blaster" offers on the internet, most that offer services of very questionable quality. We go to great lengths to make certain that our data is of the highest quality and that the recipients of your resume are individuals who will have an interest in receiving a resume from a candidate with your qualifications. Our service is a "rifle" approach as opposed to the "shotgun" approach taken by the blaster services. Additionally, this service is handled with the same care and attention as all of our other services. Each email will arrive in the recipient's inbox as a "classy" and appropriately formatted message, addressed specifically to them. The typical distribution will go out to over 500 executive recruiters specifically selected for you. Value of over $245.00.
	Targeted email distribution of your resume to venture capital firms. This is a database that will help you to access the "hidden" job market. VC firms invest in companies and corporate divisions. They are in a unique position to either know about or be actively trying to fill open positions in these companies. In most cases, when we send your resume and letter to VC firms, we will be asking for referrals to their portfolio companies. The executive recruiter and VC distribution services are the best way I have found to really kick a job search into "high gear." It is not unusual for clients to begin getting phone calls the same day that we perform the distribution. On the other hand, this is also an investment that will have long-term benefits. Most recipients of your resume will place it into their own internal database which they will search when trying to fill future job openings. It would not be unusual for you to receive a phone call many months after we do the distribution (which could be beneficial to you even if you are in a new position by then. Value of over $245.00.

Of course, the benefits and value of the above are incredible! But, I LOVE to give things away, so to make this offer even more special for you, I am giving you FOUR FREE GIFTS!

FREE GIFT #1 - A FREE copy of my brand-new three-CD and workbook program titled Secrets of a Successful Job Search: 7 Simple Steps to Land the Job You Want in Half the Time

“Secrets of a Successful Job Search: 7 Simple Steps to Land the Job You Want in Half the Time” I have just completed development of a groundbreaking three-CD audio program and workbook that outlines a simple-to-follow, step-by-step system to cut your job search time in half. Value of $197.00.

FREE GIFT #2 - All of your files optimized as ASCII text

At no additional charge, I make sure you have all the file formats you need to conduct a fast, efficient job search using all the latest Internet techniques! You will use your optimized ASCII text files in internet job searching whenever a “plain text” version of your documents is called for. But not only do I make the simple conversion – I take the time to go through each document and, within the boundaries of what is possible with plain text characters, optimize it and make it attractive and easy to read. Value of $225.00.

FREE GIFT #3 - THREE FREE MONTHS of Premium access to JibberJobber

JibberJobber will be an immense help to you in your job search and beyond, giving you a central place to securely store and access all the information and contact data you will need for your job search. The recipient of extensive recent media attention, JibberJobber is the Internet’s premier online tool for managing your job search and your career. I am so impressed with this tool that not only am I paying for three months of premium access for you, I have also negotiated a lifetime discount of 10% if you choose to extend your subscription past three months. Value of almost $30.00.

FREE GIFT #4 - Full contact data - provided to you absolutely FREE - on companies that you may want to contact in your job search

All available information is sent to you FREE (by email) – names of the top executive in each company, physical addresses, phone numbers, email addresses, fax numbers, web addresses, and other important info about the size of the company, sales, date established, number of employees, and more. My data comes from a constantly changing database that includes information on both public and private companies that have been identified as growing rapidly by national, regional, or local magazines and newspapers. These are companies that have announced they are raising capital to expand, or have been mentioned in newspaper and magazine articles as benefiting from current growth trends. You can use this information to target the companies directly. Value of over $95.00.

Are you a good fit for this program?

As I already said, I limit myself to working with just ONE NEW CLIENT per week. I work with a very select number of clients and my services are in great demand. When you hire me, I make a commitment to YOU and in return, I ask you to make a commitment to me.

I absolutely love my work. I LOVE interacting with ambitious professionals, managers, executives, and emerging executives to help them achieve their career goals and land jobs that are more professionally, personally, and financially rewarding.

But, my services are not for everyone. You are a good fit for this program if...

	You are serious about your current career goals and shortening your job search.
	You are an ambitious high achiever who recognizes the importance and the value of a highly professional personal marketing campaign and are willing to make an appropriate investment in developing it.
	You want a marketing presentation that has been created specifically to highlight your unique strengths and your value proposition - a marketing presentation that will make you stand out and will help you to outshine your competitors.
	You understand the importance of and want hard-hitting, fact-filled, employer-centered copy that emphasizes the challenges you have faced, the actions you have taken to meet those challenges, and your results from having done so.
	You are open to collaborating on the document development process and are willing to invest the time required to gather the information I ask of you and to answer the questions that I may have for you.
	You are conducting your job search in market in which resumes and letters written in U.S. English and created in the U.S. style are appropriate and acceptable.

You are NOT a good fit for this program if...

	You don't really understand what I mean when I refer to the job search as a "sales campaign" and you would prefer a softer presentation focused more on your job responsibilities than on your achievements and value add.
	You are not able to commit the time required to complete the program. I do most of the work for you, but I still need you to spend approximately three hours completing my worksheets and gathering the information that I need to do my job, and then another two to three hours during "your week" in telephone or email consultation with me, and helping me to refine and perfect your documents.
	You prefer that your resume and other career marketing documents blend in with and look like everyone else's - and you aren't really comfortable with modern standards and would rather have a resume based on the "same old, same old" standards of yesteryear.

Okay Michelle, I’m ready to get started!

Excellent! Once again, let’s run through everything you will get when you become my VIP client.

	My exclusive, one-on-one attention for an entire week. (Value of over $4500.00)
	Creation of your executive resume. (Value of over $1500.00)
	Development of a PORTFOLIO of executive job search correspondence. (Value of over $700.00)
	Development of a concise, one-page networking resume. (Value of over $300.00)
	Professional creation of your biographical sketch. (Value of over $400.00)
	Development of your references dossier. (Value of over $100.00)
	All of your files sent to you by email in MS Word and in Adobe PDF. (Value of $50.00)
	All of your files archived and stored in multiple backups indefinitely. (Value of $150.00)
	Access to the DISC Executive Success Insights Assessment. (Value of over $85.00)
	Access to the DISC Interviewing Insights Assessment. (Value of over $35.00)
	Targeted email distribution of your resume to recruiters. (Value of over $245.00)
	Targeted email distribution of your resume to venture capital firms. (Value of over $245.00)
	Free copy of my "Secrets of a Successful Job Search: 7 Simple Steps to Land the Job You Want in Half the Time” information product (Value of over $197.00)
	Free copy of all your files optimized as ASCII text. (Value of $225.00)
	Free three months of Premium access to JibberJobber. (Value of almost $30.00)
	Free contact data on companies you may want to contact in your job search. (Value of over $95.00)

Added together, that is over $8,855.00 in products and services. Above, I just told you that in order to work with me you should be prepared to make an appropriate investment in your career. But $8,850.00? I agree with you--THAT would be a major investment.

But how much are all of the above services worth to you? Let me ask you…

How much does it COST YOU daily to be unemployed or underemployed?

How much would it be WORTH TO YOU if we could help you SHORTEN that time by even a couple of weeks? A few days?

Many of my past clients have indicated that hiring me was ONE OF THE BEST INVESTMENTS THEY EVER MADE for their careers:

...a ten fold increase over previous cold job searches.. Now that the search is over; I want you to know that I have had more responses to my resume in the last 3 months than at any other time in my career.  I have had multiple responses to cold call mailings.  (a ten fold increase over previous cold job searches). Also the e-distribution you sent out netted me 1 phone interview per every 8-10 e-mail response.  Excellent!! -- J.W., Plant Operations Director

 

...the response went from 1 in 10 [originally] to 9 in 10 [with new resume]... The resume is great and I can't believe that I did not do it sooner. It is a night and day difference…After I received the resume the response went from 1 in 10 [originally] to 9 in 10 [with new resume] I have accepted a position with a large insurance company less than 4 wks after I received the resume. -- R.B., Senior Financial & Business Analyst

What will be your return on investment from working with me?

As reported by numerous past clients, my services will:

	SAVE you both TIME and MONEY, generating more phone calls, winning more interviews, and ultimately shortening your job search.
	ELEVATE your EARNINGS POTENTIAL and position you for rapid executive PROGRESSION or challenging career change.
	DIFFERENTIATE you from your executive competition and make you stand out from the crowd, setting you ahead of others in your field.
	Create a highly professional, POLISHED FIRST IMPRESSION that captures attention while providing you with the confidence to reach higher than you ever before dreamed possible.
	MAXIMIZE YOUR STRENGTHS and solve tough job search challenges, merchandising and selling your qualifications, achievements, successes, skills, and knowledge that position you as the perfect candidate for exactly the job you are seeking.

Have you ever actually done the math? Imagine for a moment that you have been toiling away in a job paying you $125,000 a year. You know you are worth more, and you have your eye on a job – a promotion – for which you would be paid $150,000. That’s a $25,000 difference. An increase of over $2,080 per month!

So, can I ask you again? How much does it cost YOU to be underemployed?

But a $25,000 increase is moderate. It is not AT ALL uncommon for clients to come back telling us about increases of $30,000, $40,000, even $50,000 and more.
 

... I emailed her my new resume...and immediately received a call ... She had a much higher job in mind ... Last Monday I received a call from a low level recruiter that had read my old resume on the Institute of Packaging Engineers job site. She was looking for a candidate to fill a Packaging Engineer position that paid $60-$70,000 per year. I emailed her my new resume, the one you created, and immediately received a call from her boss… She had a much higher position in mind for me... The salary for this position starts at $120,000 per year. I just can not thank you enough… -- K.M., Director of Global Packaging

 

... Not only is it a great company and location it is also a pay increase of 28% ... Immediately after I received my resume from you I started to get interviews.  Sometimes up to 3 different companies a week. After only 4 weeks of interviewing I am delighted to tell you today I have received a job offer for a wonderful job. Not only is a great company and location it is also a pay increase of 28%. I did the math and the cost of my resume was only 1% of my pay increase.  The Human Resource Manager said that she literally received hundreds of resumes and mine stood out among all of them.… -- M.B., Operations Coordinator

But what if you are currently unemployed? Let’s imagine for a moment that in your last job you were, again, earning $125,000. Now, unemployed, every day counts. Each week of unemployment you lose $2,404.00. Every single weekday represents $481.00 in lost wages.
 

So, how much is it costing YOU to be unemployed? How much would it be worth to you if I could shorten your job search by just a couple of weeks? By a few days?

Is YOUR career worth the investment?

Your investment to become my VIP client and receive all of the benefits listed above is probably far less than you thought it might be.

Yes, the total of the individual components is $8,785.00. But, that is NOT your investment!

Your investment to receive all the products, services, benefits outlined on this page, in addition to my exclusive, one-on-one attention for entire week is just $3495.

And, to make it even easier for you to say “yes” to what could be a life-changing program – and at no additional charge - I have broken that total into three easy monthly installments of just $1165.
 

So are you ready to get started?!

If you have read this far, I too am eager to work with you! But you’ll definitely want to act fast, because I only accept ONE new client per week and my schedule fills up VERY quickly. (Click HERE to see my schedule)

 

***Registration Form*** Yes Michelle, I'm Ready to Jumpstart and Promote My Career, Open Doors, Generate Attention, Win Interviews, and Land the Job I Want! I understand my credit card will be charged 3 monthly installments of $1165 beginning today.   I understand that I'm investing in your VIP services at NO RISK whatsoever, because if I follow through with the project and am not fully satisfied with the quality of the services and deliverables that you provide, within one week of receiving proof documents I can destroy the electronic copies of the proof files, return any other products or materials sent to me, and can request and receive a full 100% refund.   I understand that I will be able to choose my week of choice from your schedule of availability which will be presented to me immediately following submission of my order.   I understand that by booking a project and reserving a week, I am retaining your exclusive attention and focus for that week. I understand that if I choose not to proceed with the project or do not prepare informational worksheets as required so that project can not proceed, payment for the fully retained week is still due in full and is non-refundable. If a project must be rescheduled, I agree to provide at least 3 weeks/21 days of notice so that Michelle can reschedule her time. If a project scheduled less than 3 weeks in the future must be rescheduled, I understand that there will be an additional fee of 50% (of total project charge) to be charged at the time of rebooking. I'm assured this online transaction is 100% secure and after my information is received I will get an electronic receipt within a few minutes. Click Here To Reserve Your Week Now (3 monthly installments) We've had many clients request a one-time, full pay option. If you prefer to make your investment that way, please click here. Accept Online Payments

IMPORTANT NOTE: If you are a past client of Distinctive Documents who worked directly with Michelle Dumas prior to Feb 2007, you may be curious to know how you can benefit from this Executive VIP program. When you register to work with Michelle through the program described above, our policy is to give you a FULL credit for the investment you made for prior writing services. Michelle will update and refresh your past documents and then produce/deliver the balance of products and services as described in the list of deliverables above. The discount will be deducted from your final payment. For example, if you worked with Michelle in November 2005 and invested a total of $997 in writing services, Michelle will credit you the full $997 toward your investment. You can use the link above to register and Michelle will manually deduct the credit from your final payment (i.e., you will be charged two recurring monthly payments of $1165 and your final payment will be $1165 minus your credit). If you have any questions or want to know exactly what your credit would be, give us a call at 800-644-9694.

P.S. If you have any questions, I would be happy to answer them. Just give me a call at 1-800-644-9694 or send an email. When you call, please tell the my assistant (Heather usually answers the phone for me) that you are interested in the VIP program and I will call you back personally.

P.P.S. This VIP program allows me the opportunity to really get to know you and to work with you in-depth in a way that is NEVER rushed and that is ALWAYS focused on your needs. I am REALLY looking forward to working with you, one-on-one and personally. To get started now, CLICK HERE.

P.P.P.S Remember, your investment in this program will literally pay for itself many times over through a faster, more successful job search. But I book up very quickly and I am only able to work with ONE NEW CLIENT PER WEEK. To ensure that I am able to reserve a week EXCLUSIVELY for YOU, REGISTER NOW.

Warmly,